BA (Hons.) GRAPHIC DESIGN
LEVEL
01
Module Code
OUGD104
Module Title
VISUAL LANGUAGE
END OF MODULE SELF-EVALUATION
1. What skills have you developed through this module and how effectively do you think you have applied them?
I have learnt to not necessarily have a plan of where my ideas are going, but to let them develop and follow a path as I go along with it. I have engaged more with the brief, and researched more designers relating to my practise in more depth than I normally do.
2. What approaches to/methods of research have you developed and how have they informed your design development process?
I have tried to develop my research further than I usually do, in terms of looking at relevant designers and illustrators and just generally opening my eyes more to what is around me. I also took a trip to London and gathered more research that linked in with 'What is a Line' that helped me move on with my ideas process.
3. What strengths can you identify in your work and how have/will you capitalise on these?
I think my work shows organisation and a clear path of how I got to my resolutions, particularly in the What is a Line brief. I explored aspects out of my comfort zone, for example digital software and visual representations of words, but I think overall I have managed these quite effectively and have learned so much from doing it.
4. What weaknesses can you identify in your work and how will you address these more fully?
I would have really liked to have developed my What is a Line further, as I feel there is so much more I could do with it in terms of scale, detail and colour. I also wanted to continue the perspective drawing work further, so it comes down to putting more time aside, next time, for an ongoing module such as this one.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
- Keep exploring ideas, don't just stick with a few.
- Work on more of a variety of media and stock.
- Make sure long, ongoing projects still stay as a priority to keep on top of the work load expected.
- Research into more secondary research - always keep looking for inspiration even if I've got an idea.
- Use the blog more to analyse and evaluate my ongoing process.
6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
Attendance = 4
Punctuality = 4
Motivation = 3
Commitment = 4
Quantity of work produced = 3
Quality of work produced = 3
Contribution to the group = 3
Tuesday, 31 March 2009
What is a Line...inspiration
Craig Ward's type designs
by Hawaii designs
Huntley Muir
Patrick Morgan
Yehrin Tong
by Hawaii designs
Huntley Muir
Patrick Morgan
Yehrin Tong
So far...
The illustrations on tracing paper on the previous post really interested me and by layering them up, playing with the opacity and creating unusual patterns, it tied back in with the original definition I was looking at:
People, objects or things that are on/beside/behind one another.
From this I took the key words: 'One behind the other' and continued developing...
I needed some sort of context for my trees, so I began looking for more inspiration in the form of type and black and white illustrations.
People, objects or things that are on/beside/behind one another.
From this I took the key words: 'One behind the other' and continued developing...
I needed some sort of context for my trees, so I began looking for more inspiration in the form of type and black and white illustrations.
Friday, 20 March 2009
Communication is a virus
For this brief we worked in pairs and chose to propose an idea that would Get People To Try Something New.
We want to encourage our audience to change their habits, so we are targeting it towards families with children age between 8 - 12 years, as at this age it is often difficult to keep them entertained and get them involved in doing fun things together as a family. We want to break the mould, stop them watching TV and put some fun back into their parents mundane routine.
So with this in mind we want to set our audience a fun, mini challenge. They will be introduced to a set of activities to liven up their monthly calendar. An activity will be sent once a month, for 3 months, in the form of a postcard. The first postcard will come with a calendar for the year and the postcards can be attached onto each monthly page, making it interactive and an exciting activity in itself that will keep the children looking forward to the next one coming through the post. It also means they'll have somewhere to keep them and they won't just get thrown away.
We realise that there are already existing websites offering fun for families, but none of them are well known and parents don't always think of the internet as their first choice for suggestions. There is one website called familyfun.com that offers so many activities for all seasons, indoor and outdoor, so we wanted to promote their activities and their website by putting the address at the bottom, or back of our postcards. Our research mainly stems from questionnaires, where we asked "if you could try something new today, what would it be?" We found a lot of responses were cheap, easy to do activities that they just never get round to doing, like go for a picnic, or make homemade ice cream. We also asked if you received a postcard for our mini challenge, would you and your family get involved and we got 100% yes's for our idea.
We've got a few examples of what our postcards could look like, with an eyecatching, fun design suitable for the children with either just the name of the challenge on the front or with an illustration to go with it. The back will show the rules of the activity and what you'll need to prepare before you begin, aiming more at the parents so they can explain the rules and perhaps visit the website for similar ideas if this one is a success. All our designs will use the main two colours of the family fun website and we will use them for the calendar too.
We narrowed it down to 12 activities (one a month) and chose the unusual ones with fun names for each, hopefully making them curious to find out what it involves, therefore keeping the motivation going. This should add a subtle persuasive tone of voice but in an informal, fun way. If they like the idea of these fun reminders then they can sign up after the 3 trail months are over and keep it going for the whole year to fill up their calendar.
We want to encourage our audience to change their habits, so we are targeting it towards families with children age between 8 - 12 years, as at this age it is often difficult to keep them entertained and get them involved in doing fun things together as a family. We want to break the mould, stop them watching TV and put some fun back into their parents mundane routine.
So with this in mind we want to set our audience a fun, mini challenge. They will be introduced to a set of activities to liven up their monthly calendar. An activity will be sent once a month, for 3 months, in the form of a postcard. The first postcard will come with a calendar for the year and the postcards can be attached onto each monthly page, making it interactive and an exciting activity in itself that will keep the children looking forward to the next one coming through the post. It also means they'll have somewhere to keep them and they won't just get thrown away.
We realise that there are already existing websites offering fun for families, but none of them are well known and parents don't always think of the internet as their first choice for suggestions. There is one website called familyfun.com that offers so many activities for all seasons, indoor and outdoor, so we wanted to promote their activities and their website by putting the address at the bottom, or back of our postcards. Our research mainly stems from questionnaires, where we asked "if you could try something new today, what would it be?" We found a lot of responses were cheap, easy to do activities that they just never get round to doing, like go for a picnic, or make homemade ice cream. We also asked if you received a postcard for our mini challenge, would you and your family get involved and we got 100% yes's for our idea.
We've got a few examples of what our postcards could look like, with an eyecatching, fun design suitable for the children with either just the name of the challenge on the front or with an illustration to go with it. The back will show the rules of the activity and what you'll need to prepare before you begin, aiming more at the parents so they can explain the rules and perhaps visit the website for similar ideas if this one is a success. All our designs will use the main two colours of the family fun website and we will use them for the calendar too.
We narrowed it down to 12 activities (one a month) and chose the unusual ones with fun names for each, hopefully making them curious to find out what it involves, therefore keeping the motivation going. This should add a subtle persuasive tone of voice but in an informal, fun way. If they like the idea of these fun reminders then they can sign up after the 3 trail months are over and keep it going for the whole year to fill up their calendar.
Tuesday, 17 March 2009
What is a Line... Jonathan Yuen
Gathering more inspiration from these beautiful ink black and white illustrations. Actually taken from his interactive website that moves along the illustrations, joining each one, producing a continuous line.
Sunday, 15 March 2009
'How to find a job online' resolution
After exploring different designs, layouts and type, I decided to go with the majority favourite when I asked others which design is the most effective. The yellow background makes it stand out so it will be seen when it comes through the letterbox and will not be lost under a pile of post. The black Impact type on yellow also gives it a formal, serious tone of voice and the simple layout reiterates the simpleness of the steps.
I put the resolution in the context that it would be found and am pleased with how eye catching it is.
I put the resolution in the context that it would be found and am pleased with how eye catching it is.
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